Why create sustainable growth?

One answer is obvious. If you’re not simultaneously growing sales and profits, you’re likely decaying. Even if your sales or profits have been good, you have to be careful that complacency isn’t the first sign of decay. Eventually, a lack of foresight will catch up with you. By consciously creating sustainable growth in sales and profits, you are forced to meticulously assess your current situation and strategize changes to your business model.

A second reason for creating sustainable growth is less obvious and tangible. You create sustainable growth because you care – about your shareholders, families, your employees, and future generations. This is the legacy you leave, and it’s about creating something important that lasts.

“If your competitors, and not you, are thinking strategically about creating sustainable growth, they are the ones who will eventually develop the products your customers perceive as having the highest value. You can’t afford to let this happen.”

Strategy, Innovation and Value-based management are a system, not just a series of actions

Most companies treat strategy, innovation and value-based management as a series of actions they perform, sometimes annually, often more infrequently. All organisms are systems, and your corporation is a living, breathing organism. Therefore, it follows that to have the healthiest corporate organism possible, you need to treat it as an integrated system. And, for every system, there is at least one structured process that can be designed to maintain and grow that system.

The process I have created takes into consideration every aspect of the system that comprises your strategy, business model, management structure, internal processes, sales, and even the genetic code of your company.

Do you know your genetic code? You know that innovation at all levels of your company is critical. Did you know that the genetic code of your company determines how well and how often everyone in the company taps into their creative powers? To_understand_your_genetic_code_is_to_get_to the_heart_of_your_capacity_to_create_sustainable_growth. Your genetic code is created automatically, first by the founders, and then by the CEO and senior executives of your company.

“A winning strategy should be as troublesome to your competitors as are the disruptive changes in their market.”

The steps to creating sustainable growth

Any organism, whether it be a corporation or a house plant, grows in a systematic way. It needs nutrients and constant care, and it grows bit by bit, not all at once. This is precisely why the system I created for helping companies like yours grow in a sustainable way is modular and adaptive.

My experience running multinational organizations has given me a unique perspective on sustainable growth. I see how many corporate initiatives fail because they try to do too much all at once. No organism can survive under that kind of pressure. Sustainable_growth_must_be_fed_and nurtured over time.

My system works as follows:

1. We begin, usually, with the Strategic_Assessment: This highly structured and very intense one-day session is conducted with your CEO, COO, CFO, their direct staff, and a few selected people with experience or knowledge about the company and your market or industry (between 10-30 people). The purpose of the Strategic Assessment is to provide you with a very clear understanding of who you are and who you need to become to create sustainable growth. You’ll be amazed and surprised at the volume of practical ideas and information you already have within your company. The Strategic Assessment is perfect for a new CEO, or to fully prepare for an upcoming board meeting. If you are not completely satisfied with the results of the assessment, you don’t pay. I believe that strongly in the process.

2. Second, we help you develop your overall strategy, business model, implementation plan, and leadership strategy. This is where we come to terms with your genetic code, and determine the products, target market, and activities that create the most value, improving your company’s performance and profitability while fully utilizing your existing assets. I call this process the Strategic_Wealth_Creator_System™ (click for more information on this process)

3. Third, we infuse Value Innovation into your entire organization. Instead of taking the conventional approach of simply finding ways to differentiate your product, lower your cost, or create products difficult for your competitors to imitate, I help you to win on the basis of the Value of what you deliver. Again, this is a strategic process, what I call the Strategic Value Innovation System™. (Click for more information).

4. Fourth, you need to strategically manage the value you deliver so that you remain well ahead of your competition. Value Management isn't accomplished through customer surveys or complex CRM systems. Value Management is something you continuously assess and strategically change. Originally only available with The Value Innovation System, my Dynamic Value Management System can now be used by any company wanting a complete and strategic value management system.

5. Finally, you need a clear sales strategy. Once you are creating and delivering products and services that have a Value-based edge over your competition, you need to have a matching Strategic Sales System, what I refer to as the Strategic_Laser_Sales_System™. I help you to strategically define and implement tools based on proven concepts such as Marginal Value, Customer Lifetime Value, The Buyer Utility Map, and the Unique Selling Proposition (UPS).

For additional information on the five key steps to creating Sustainable Growth, click on one or more of the following links:

One-day Strategic Assessment System
Strategic Wealth Creator System
Strategic Value Innovation System
Dynamic Value Management
Strategic Laser Sales System

Call to set up your zero-risk one-day Strategic_Assessment. Remember – you only pay if and when you are impressed and delighted with the information, ideas, and tools you receive from any module within the Sustainable Growth System.

Carlos Dias
E-Mail: carlos@carlosdias.com