What you don’t know today, CAN hurt you tomorrow

Remember the story about the Emperor’s New Clothes? The tailor fooled the Emperor into thinking he had a new robe of the finest material in the land. There was, in fact, no robe. The Emperor was clueless until a young boy in the crowd screamed, “The Emperor has no clothes!”

Build the well before you become thirsty

Athletes know to drink before they feel thirsty. Builders know they must survey the land before they begin construction. Scientists can land a tiny object on a distant moon, pinpointing the precise landing spot on this giant ball hurtling through space. They know that preparation is just as important as implementation, because without it, the athlete would fail, the building might collapse, and the rocket would never reach its destination.

Your business is no different. To adequately prepare your business for the future, protect your cash flow, and preserve the capital for your future generations, you must do at least four things very well:

1. Thoroughly assess your current company, situation, market, customers, competition and global trends.

2. Develop an adaptive and strategic business model that is based on a well-defined and innovative strategy.

3. Create innovative products and services that have the highest perceived value, what I call “Strategic Value Innovation”.

4. Know how and where to sell more of your products and services than anyone else.

Failure occurs in business when trends change and you don’t

That old Emperor probably wished he’d done a strategic assessment before he ventured into public with his new clothes. This first step, the One Day Strategic Assessment™, may be the most important. I’ve often thought that I should give it away, simply so that it isn’t missed.

Facts about the One-Day Strategic Assessment™

This highly structured and very intense one-day session is conducted with your CEO, COO, CFO, their direct staff, and a few selected people with experience or knowledge about the company and your market or industry (between 10-30 people). The purpose of the Strategic Assessment is to provide you with a very clear understanding of who you are and who you need to become to create sustainable growth.

To learn more about doing a One-Day Strategic Assessment™
Download a copy of our special report
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Who it’s good for, and why:

• Your Board of Directors because they keep on top of the business and can more effectively guide the CEO and Executive team
  
• Your CEO and Executive team because they know exactly where they are and how to proceed
  
• Your Entire organization because they now have a shared understanding of the company’s strengths and weaknesses, and can work in better harmony
  
• Your customers because they know you will continue to deliver what they need and want, when they want it

Why bother with an assessment?

While most organizations today opt to “assess” their company through canned packages that haven’t been changed in years, the market leaders take a more strategic approach to analyzing and defining their business model and business strategy.

The global, technology-based market has changed everything. Even industries that have been slow to change are seeing rapid shifts in competition and customer demands. These rapid changes require more than a cursory glance at last year’s sales figures to determine next year’s production or sales plan.

Hence, the One-Day Strategic Assessment™ was created to fill a much-needed gap in adapting to the rapidly changing business environment. This assessment is unique because it integrates your company’s knowledge, experience, and creativity with Divergent Creative Thinking™ processes. The result is a thorough understanding or your current position, and an excellent idea of what the future may hold given your current business model and strategy. You’ll know where you’re going, what’s around the corner, and exactly what you need to do to create, not destroy wealth for your company.

What is it?

The One-Day Strategic Assessment™ is a hands-on process facilitated by Carlos Dias, who for over 25 years has worked and collaborated with high-level business leaders, and has managed global companies on two continents. It focuses on four important areas, each of which is key to the future of any company:

1. Current_trends that influence the probable future. These help to discover external opportunities and possible threats.

2. An_internal_audit that identifies and discovers strengths that need can be leveraged and the threats to avoid.

3. The_business_model, establishing the company’s Core Competence. This is a combination of skills and knowledge that result in the unique ability to carry out one or more processes better than anyone else in the market.

4. The_strategy_prepared_and_implemented_by the_company that will position them favorably in relation to their competitors in the market.

The One-Day Strategic Assessment™ helps you to become more aware of where your company direction, position in the market place, and the missing ingredients that, when implemented, will put and keep you on top. When you have completed the process, you will:

• Understand the "environment" in which your business operates
  
• Identify several scenarios that may effect the future of your business
  
• Identify similarities and differences between groups of consumers
  
• Summarize your business competition, identifying those areas in which your company must outperform the competition in order to succeed
  
• Identify the key issues arising from an assessment of a business' "internal" position and "external" environmental influences

The One-Day Strategic Assessment™ process always takes into consideration the expectations of your stakeholders (customers, employees and shareholders). Preparation for the two-day session with the CEO and management staff includes a series of pre-meetings sessions, face-to-face, by e-mail and telephone conferences, and is facilitated_by_Carlos_Dias personally.

For more information, or to arrange for a Strategic Assessment for your company, contact Carlos Dias at: carlos@carlosdias.com